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Обложка курса «Introduction to Marketing Analysis and Big Data» на Stepik
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Introduction to Marketing Analysis and Big Data ★ 5.000

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What can you get as a result of the course "Marketing Analytics”? First, you can understand whether you enjoy analytics, since it’s is a very interesting thing: you never know for sure what will turn out as a result of the analysis. Secondly, you will become an irreplaceable person in the company if you develop a “market ear”, which, however, will be envied. Thirdly, you will not be afraid of business, which means you will become independent. And it's always a good thing.

Показатель Текущие показатели Рост
Значение 🏆 Рейтинг 3 дн 7 дн 30 дн
Количество учеников на курсе «Introduction to Marketing Analysis and Big Data»Учеников на курсе 3 642
Сертификаты, выданные на курсе «Introduction to Marketing Analysis and Big Data»Сертификатов выдано 235
Отзывы о курсе «Introduction to Marketing Analysis and Big Data»Отзывов получено 15
Рейтинг курса «Introduction to Marketing Analysis and Big Data»Рейтинг курса 5.000
Уроки в курсе «Introduction to Marketing Analysis and Big Data»Количество уроков 47
Тесты в курсе «Introduction to Marketing Analysis and Big Data»Количество квизов 43
Время прохождения курса «Introduction to Marketing Analysis and Big Data»Время прохождения курса —
Обновления курса «Introduction to Marketing Analysis and Big Data»Обновления курса — —
Дата публикации курса «Introduction to Marketing Analysis and Big Data»Дата публикации курса — ———
Последнее обновление курса «Introduction to Marketing Analysis and Big Data»Последнее обновление — ———
Сложность normal — ———

Содержание курса

Разделы в курсе «Introduction to Marketing Analysis and Big Data» 7 разделов Уроки в курсе «Introduction to Marketing Analysis and Big Data» 47 уроков Тесты в курсе «Introduction to Marketing Analysis and Big Data» 43 теста Время прохождения курса «Introduction to Marketing Analysis and Big Data» 5 ч. Последнее обновление курса «Introduction to Marketing Analysis and Big Data» обн. 2 года назад

The concept of analysis and its structure

5 уроков
1. The concept of analysis and its structure ↗
2. Material for Further Study ↗
3. Marketing and Big data ↗
4. Home Task. Systematic approach to object selection ↗
5. Knowledge control ↗

Marketing analysis objectives determination

6 уроков
1. Marketing analysis objectives determination ↗
2. Material for Further Study ↗
3. Problems & Hypothesis ↗
4. Material for Further Study ↗
5. Homework ↗
6. Knowledge control ↗

Analysis information support

9 уроков
1. Analysis information support ↗
2. Methodical instructions for performing independent work ↗
3. Homework ↗
4. Marketing Metrix ↗
5. Internet marketing metrics ↗
6. Homework ↗
7. Marketing Research process ↗
8. Student independent work assignment ↗
9. Marketing Research Report ↗

Methods of analysis

6 уроков
1. Methods of analysis ↗
2. 1st rank Expert Methods ↗
3. 2nd rank Expert Methods ↗
4. Morphological analysis ↗
5. Heuristic methods ↗
6. Mathematical and analytical methods ↗

Marketing and Big Data

7 уроков
1. Big Data. What makes data big ↗
2. V Big Data ↗
3. Data Science ↗
4. Data sources for analysis ↗
5. Big data analysis in marketing ↗
6. Problem ↗
7. Knowledge control ↗

Analytic in digital marketing

13 уроков
1. Task for analysing e-mail ↗
2. End-to-end Analytics ↗
3. A complex task ↗
4. Knowledge control ↗
5. Web analytics systems ↗
6. How to work with Google Analytics ↗
7. Tasks based on data obtained ↗
8. Social media marketing analysis ↗
9. A task to analyze ↗
10. Advertising campaigns results analysis ↗
11. Search trends analysis ↗
12. Tasks for analyzing ↗
13. E-mail Marketing Analytics ↗

Methodical instructions for design work

1 урок
1. Methodical instructions for design work ↗