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Обложка курса «Introduction to Marketing Analysis and Big Data» на Stepik
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Introduction to Marketing Analysis and Big Data 5.000

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What can you get as a result of the course "Marketing Analytics”? First, you can understand whether you enjoy analytics, since it’s is a very interesting thing: you never know for sure what will turn out as a result of the analysis. Secondly, you will become an irreplaceable person in the company if you develop a “market ear”, which, however, will be envied. Thirdly, you will not be afraid of business, which means you will become independent. And it's always a good thing.

Показатель Текущие показатели Рост
Значение 🏆 Рейтинг 3 дн 7 дн 30 дн
Количество учеников на курсе «Introduction to Marketing Analysis and Big Data»Учеников на курсе 3 599
Сертификаты, выданные на курсе «Introduction to Marketing Analysis and Big Data»Сертификатов выдано 230
Отзывы о курсе «Introduction to Marketing Analysis and Big Data»Отзывов получено 13
Рейтинг курса «Introduction to Marketing Analysis and Big Data»Рейтинг курса 5.000
Уроки в курсе «Introduction to Marketing Analysis and Big Data»Количество уроков 47
Тесты в курсе «Introduction to Marketing Analysis and Big Data»Количество квизов 43
Время прохождения курса «Introduction to Marketing Analysis and Big Data»Время прохождения курса
Обновления курса «Introduction to Marketing Analysis and Big Data»Обновления курса
Дата публикации курса «Introduction to Marketing Analysis and Big Data»Дата публикации курса
Последнее обновление курса «Introduction to Marketing Analysis and Big Data»Последнее обновление
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Содержание курса

Разделы в курсе «Introduction to Marketing Analysis and Big Data» 7 разделов Уроки в курсе «Introduction to Marketing Analysis and Big Data» 47 уроков Тесты в курсе «Introduction to Marketing Analysis and Big Data» 43 теста Время прохождения курса «Introduction to Marketing Analysis and Big Data» 5 ч. Последнее обновление курса «Introduction to Marketing Analysis and Big Data» обн. 2 года назад

The concept of analysis and its structure

5 уроков
1. The concept of analysis and its structure
2. Material for Further Study
3. Marketing and Big data
4. Home Task. Systematic approach to object selection
5. Knowledge control

Marketing analysis objectives determination

6 уроков
1. Marketing analysis objectives determination
2. Material for Further Study
3. Problems & Hypothesis
4. Material for Further Study
5. Homework
6. Knowledge control

Analysis information support

9 уроков
1. Analysis information support
2. Methodical instructions for performing independent work
3. Homework
4. Marketing Metrix
5. Internet marketing metrics
6. Homework
7. Marketing Research process
8. Student independent work assignment
9. Marketing Research Report

Methods of analysis

6 уроков
1. Methods of analysis
2. 1st rank Expert Methods
3. 2nd rank Expert Methods
4. Morphological analysis
5. Heuristic methods
6. Mathematical and analytical methods

Marketing and Big Data

7 уроков
1. Big Data. What makes data big
2. V Big Data
3. Data Science
4. Data sources for analysis
5. Big data analysis in marketing
6. Problem
7. Knowledge control

Analytic in digital marketing

13 уроков
1. Task for analysing e-mail
2. End-to-end Analytics
3. A complex task
4. Knowledge control
5. Web analytics systems
6. How to work with Google Analytics
7. Tasks based on data obtained
8. Social media marketing analysis
9. A task to analyze
10. Advertising campaigns results analysis
11. Search trends analysis
12. Tasks for analyzing
13. E-mail Marketing Analytics

Methodical instructions for design work

1 урок
1. Methodical instructions for design work